Bachelor of Multimedia (Honours) Media Innovation of

Multimedia University (Cyberjaya campus) ,

Faculty of Creative Multimedia

SOFTWARES

Adobe Photoshop
Adobe PageMaker
Adobe Illustrator
Adobe Premiere
Adobe After Effects
Macromedia Freehand
Macromedia Dreamweaver
Macromedia Flash
Macromedia Director
Microsoft Office (Words, Excel & PowerPoint)
MySQL - PHPtriad
3D Studio Max
Maya

COURSES
Computer Graphics 1, 2, 3
Design Fundamental 1, 2, 3
Design Process 1, 2, 3
Media Innovation Design 1, 2, 3
Scripting Languages
Multimedia Authoring
Digital Photography
Creative Communication
Internet Application
E-Commerce
Audio Design
Storyboard

PROJECT: TELCO Company Exhibition Design.

To create a concept design for the exhibition this will be determined greatly by Brand message and personality.

Company: TM

Concept: High-tech

Rationale: For my concept, I choose a high-tech concept as TM is Malaysia's Number One provider of information communication technologies.

Designs: I have the telephone cable / connection cable

encircle around a globe to represents that TM have a service that connecting us around the world.

PROJECT 2

To develop my knowledge and creativity in brand communications of a product, particularly in creative design concepts for logos, trademarks and its applications to establish identity.

What I have to do?

Choose a product from the electronic or electrical consumer product category.
Create a brand name and its logotype that reflect the ‘Malaysian-ness’ either by ‘name’ or ‘in form’ or ideally through both.
Create a tagline for the product.
Apply the logo design on to:
- the product itself
- product packaging
- paper bag
- membership card design
- product interactive CD

Product

Sype Mouse Phone

Brand

RIAS

Brand name rationale

Rias means ‘hias’. Thus I choose the name as it is suitable for the product because the product design is stylish and has some aesthetics values in it.

Tagline

smart and stylish

Tagline rationale

Smart referring to the product because it is a smart device that comes with multifunction. It can be used as a mouse and also as a phone. However stylish refers to it’s designed to be trim, light, and compact, and have 5 distinctly vivid colors.



Target audience
Demographic:
a) Age – 20 - 40 years old
b) Gender – female or male
c) Education – college to high level
d) Occupation – students
e) Allowance – RM300- RM1000
f) Occupation – white-collar workers
g) Income range – RM800- RM3000
h) Race and ethnically – Malay, Chinese and Indian
i) Geographic Location – urban

Product special features / USP

It is a multi-function optical mouse that can be opened up like a cell phone.
Portable and stylish - Easy to carry around, perfect for traveling.
The mouse comes in 5 trendy colours to match their shade of laptop/shirt/nail varnish.

Positioning Statement

RIAS is a multi-function optical mouse, which is portable and stylish; perfect for white-collar workers and students.

DESIGN

My design concept for packaging, paper bag, membership card and interactive CD layout was simple, smart and stylish. I am also use a lot of the logo as an element in my design.

Logo

The logo is simplification and stylization from the mouse shape.

Packaging

Front – Have transparent plastic at the side to show the product.
Side – Have some of the product features.
Side – Have pictures of the product and contact.
Back – Have specifications of the product.
Quite big size because in the box will be included some accessories like a cable clip and interactive CD.

Paper bag and membership card

Just use the logo as elements for my design.

PROJECT: BRAND CREATION, DESIGN & POSITIONING


PROJECT 1

Phase 1 (group)

1. Background research
2. Come out with a new brand name for the product.
3. Come out with positioning statements for the product.

Product: Men’s Brief

Product name: ARROW

Product benefit: For sports

Positioning statements:

ARROW is an antibacterial men’s brief, that suitable for men with a healthy and active lifestyles.


Phase 2 (individual)

Create a logotype for the brand.
Design a packaging for the product.
Come out a slogan or tagline for product (copywriting).


Slogan: experience comfort, exude confidence

Rationale: As my product are made for active men t

o feel comfortable every time they doing physical activities as well as their routine. Thus, with the comfortable feeling they will feel more confidence in every thing they do such as more confident to win a race.