an|s seren|ty portfoliO

PROJECT 2

To develop my knowledge and creativity in brand communications of a product, particularly in creative design concepts for logos, trademarks and its applications to establish identity.

What I have to do?

Choose a product from the electronic or electrical consumer product category.
Create a brand name and its logotype that reflect the ‘Malaysian-ness’ either by ‘name’ or ‘in form’ or ideally through both.
Create a tagline for the product.
Apply the logo design on to:
- the product itself
- product packaging
- paper bag
- membership card design
- product interactive CD

Product

Sype Mouse Phone

Brand

RIAS

Brand name rationale

Rias means ‘hias’. Thus I choose the name as it is suitable for the product because the product design is stylish and has some aesthetics values in it.

Tagline

smart and stylish

Tagline rationale

Smart referring to the product because it is a smart device that comes with multifunction. It can be used as a mouse and also as a phone. However stylish refers to it’s designed to be trim, light, and compact, and have 5 distinctly vivid colors.



Target audience
Demographic:
a) Age – 20 - 40 years old
b) Gender – female or male
c) Education – college to high level
d) Occupation – students
e) Allowance – RM300- RM1000
f) Occupation – white-collar workers
g) Income range – RM800- RM3000
h) Race and ethnically – Malay, Chinese and Indian
i) Geographic Location – urban

Product special features / USP

It is a multi-function optical mouse that can be opened up like a cell phone.
Portable and stylish - Easy to carry around, perfect for traveling.
The mouse comes in 5 trendy colours to match their shade of laptop/shirt/nail varnish.

Positioning Statement

RIAS is a multi-function optical mouse, which is portable and stylish; perfect for white-collar workers and students.

DESIGN

My design concept for packaging, paper bag, membership card and interactive CD layout was simple, smart and stylish. I am also use a lot of the logo as an element in my design.

Logo

The logo is simplification and stylization from the mouse shape.

Packaging

Front – Have transparent plastic at the side to show the product.
Side – Have some of the product features.
Side – Have pictures of the product and contact.
Back – Have specifications of the product.
Quite big size because in the box will be included some accessories like a cable clip and interactive CD.

Paper bag and membership card

Just use the logo as elements for my design.