PROJECT 1
Phase 1 (group)
1. Background research
2. Come out with a new brand name for the product.
3. Come out with positioning statements for the product.
Product: Men’s Brief
Product name: ARROW
Product benefit: For sports
Positioning statements:
ARROW is an antibacterial men’s brief, that suitable for men with a healthy and active lifestyles.
Phase 2 (individual)
Create a logotype for the brand.
Design a packaging for the product.
Come out a slogan or tagline for product (copywriting).
Slogan: experience comfort, exude confidence
Rationale: As my product are made for active men t
o feel comfortable every time they doing physical activities as well as their routine. Thus, with the comfortable feeling they will feel more confidence in every thing they do such as more confident to win a race.
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